UTM stands for Urchin Traffic Monitor, that tag help to determine the traffic that comes on specific paid or non-paid campaigns. Its includes in URL in the browser as query parameters like utm_source etc. Below explains the all UTM tags parameters.
URM URL can help to analyze and track the performance of any campaign that where is visitor traffic comes from, like which social media platform Twitter, Facebook, Google and etc. It can also use for fine details like total revenue from which platform.
Source parameters are required most, other tags are optional.
URL: URL is the required field to generate UTM Tag that field enter by the domain hosted path.
utm_campaign_source: Get the original data source like a paid listing source, Facebook, or other social media platform.
utm_campaign_medium: Email, Banner, CPC, CPM, Article, Email, Social, Custom, etc. That defines the traffic the visitor originally comes.
utm_campaign_name: Its tracks the performance of the specific campaign.
utm_campaign_term: In multiple links, the point on the same URL. This helps to track which link is clicked or not.