What is Conversion Rate Optimization, CRO Strategies, Use of CRO and Some Important Facts?
Conversion Rate Optimization (CRO) is the exercise of increasing sales and prospective leads from any website. CRO is the method of creating an experience of a website or landing page with the goal of increasing the percentage of visitors that convert into customers. CRO helps in attracting more clicks on your homepage or website without extra expenditure.
Conversion Rate Optimization Strategies
- Use Lead Capture Form
- Use Videos to Hook Users and Explain Your Product
- Reduce Bounce Rate and Exit Rate (After Discuss)
- User-Friendly Navigation / Menu
- Call to Action Button
- Use Good effective Headlines
- Page Layout / Clean Design
- Website Color
- White Space
- Banner Image / Video
- Social Icons
Rule of Thirds
With the Rule of Thirds, you’re supposed to visually divide an image (or website page) into thirds (both vertically and horizontally). According to the rule, the four middle intersections are strategic places of interest. When objects are placed at these points, it creates the most impactful image or design. In terms of web design, you can place the page’s most important elements at these intersections to get people focused on them, boosting your conversions.
Negative Space / White Space
Using white space can be a great way to keep your landing pages clean and draw attention to the elements that matter. White space (aka negative space) is the empty area on your landing page that helps to draw attention to specific elements on your page.
Researchers have found that a user’s natural behavior when browsing the web is to read the screen in an “F” pattern. So what does this mean for boosting your conversions? Well, you can take advantage of this behavior by placing the most important objects and calls to action along the F-shape lines and placing objects of less importance in lower visibility areas.
Use the 8 – Second Rule
- Use a large, benefit-driven headline that is brief and to the point.
- Use eye-catching imagery that conveys the main point or purpose of your page and draws the eye towards your main call to action.
- Make signup buttons large, simple and clear.
- Use power words to make your copy more enticing and engaging.
- Incorporate multimedia such as video, audio, or other interactive content.
- Use hover effects on your buttons (e.g. make them change color on mouse-over) to make them more satisfying to click.
- Use animated exits popups to re-engage visitors who lost interest.
Landing Page, Its Call: Lead Capture Page
A landing page is a website’s homepage or internal page that viewers access by clicking on a link. It’s typically designed to funnel viewers toward one specific offer or CTA. In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a button. Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
Landing Page – Headline
Your headline is the very first thing that people will see and read. It’s critical that it very clearly describes what a visitor will get from the page (its goal) and that the message match is strong enough to show the visitor that they are in the right place.
- Keep it simple, relevance and clear
- Promise to solve a unique problem
- To the point
- Focus on user benefit
- Does your headline match what your page Say
- Use Title case for your headlines
Landing Page – CTA Button
- Button Color : Use contrasting colors
- Button Shape
- Large and Legible Text
- Keep it Above Fold
- Get Fancy With Button Graphics
- Clear Vision
- Right Position
- Avoid Friction Words
- Make CTA buttons mobile friendly
- Put Your call to action inside a container
More About Landing Page
There are two basic structural types of the landing page:
Lead Generation landing pages
(sometimes referred to as lead gen or lead capture pages) use a web form as the Call to Action, for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.
Click-Through landing pages
are typically used for e-commerce and have a simple button as the Call to Action.
The Difference Between a Homepage and a Landing Page
- Landing pages are exactly what they sound like. It’s a “page” someone “lands” on after clicking on one of your ads.
- Landing pages only have one goal: convert traffic. Homepages, on the other hand, have to wear a lot of hats.
- Although you might use some of the same information you put on your homepage, a landing page should only have content that is specific to the offer, product, or service that you are trying to promote.
- Call To Action
- landing pages should have some type of Call-to-Action (CTA) that encourages your viewers to convert.